Branding and Communication Strategist

PROFESSIONAL CONSULTING

I’ve spent over 15 years helping B2B companies, build stronger brands

My goal? To make your brand unique and competitive.

I work as the freelance CMO on brand strategy, messaging, content, and rebranding. I step in when internal company teams lack the time, expertise, or perspective to do it alone.

I’ve worked with both industrial product manufacturers and global service companies to help their brands stay relevant and communicate with impact.

I’ve led rebranding, built brand messaging, and created content strategies that help businesses grow.

I combine strategic insight with hands-on execution. No fluff, no overcomplication — just practical help that moves your brand forward.

You don’t need a big marketing agency. You need someone who understands your business and knows how to make it stand out.

How I Build Branding and Communication Strategy

PART 1: Brand & Market Audit (~3 weeks)

I begin with a clear-eyed look at where your brand stands and where the opportunities lie. This includes:

Competitor review (visual, verbal, strategic)
Industry and market analysis (local and global)
Audience and customer profiles
Brand perception insights
SWOT analysis

PART 2: Brand Messaging & Creative Direction (3–4 weeks)

Next, I define how your brand should sound, feel, and communicate — consistently and with purpose. This includes:

Brand positioning and communication goals
Key messaging pillars
Brand tone of voice
Content themes and formats
Creative ideas and expression guidelines (for designers or agencies)

PART 3: Communication Plan & Activation Strategy (2–3 weeks)

Finally, I turn strategy into action with a clear plan. This includes:

Communication priorities and roadmap
Recommended content formats and topic directions
Suggested content (web, brochures, social, internal)
Supervision of content production (copy, visuals, scripts)
Coordination with internal teams or vendors
Budget allocation or collaboration guidelines (if applicable)

In Summary

A freelance CMO or branding strategist is not just an extra set of hands. I bring experience, structure, and focus to your brand and communication. If your business is growing, shifting direction, or simply stuck in autopilot, it may be time to bring in someone who can move you forward with purpose.